Mainstream Boutique was started in 1991 by Marie DeNicola after she and her husband, Nick, moved to Minnesota for Nick's career. Marie decided to start selling women's clothing out of a small bedroom in their home, and the business grew exponentially over the years. She appeared on Oprah in 1995, and the rest was history. Mainstream Boutique now has franchises all over the country. The store in Golden Valley is warm and welcoming, and the service is very friendly. The clothing is chic, yet comfy and casual. They can be dressed up or dressed down, and they look fabulous either way. They also sell jewelry, and they have created an exclusive brand, Mac and Me named after the founder's daughter, and that has both clothing and jewelry.